This type-led activist campaign focuses on the importance of British Sign Language (BSL) and the struggles of people who are deaf or hard of hearing. There are 12 million people in the UK who are deaf or hard of hearing, and only 0.18% of people know BSL. The campaigns aims are to highlight the challenges faced by this demographic in situations where there are crowds or group conversations that are hard to follow, lip read, or catch each word, which can lead to increased social isolation.
I focused on playing with the legibility of the type to reflect this idea of missing out on aspects of the conversation. The type was originally printed, but then scanned back and moved as the it scanned so as to warp the type in a more analogue fashion rather than relying on digital editing. Overtime, the campaign developed into an exhibition.
This followed on from the same idea of distorted type to reflect the feeling of missing out of conversation due to noise levels, and became a designed experience, where the type distorted dependent on the volume of the crowd- The louder the crowd, the more distorted the message, the quieter the crowd, the easier it is to follow.
This followed on from the same idea of distorted type to reflect the feeling of missing out of conversation due to noise levels, and became a designed experience, where the type distorted dependent on the volume of the crowd- The louder the crowd, the more distorted the message, the quieter the crowd, the easier it is to follow.
